MISSION STATEMENT

What we are all about: Mugs Coffee Lounge offers fresh brewed coffee and espresso drinks, along with fresh fruit smoothies, fresh squeezed juices, loose-leaf teas, breakfast, gourmet sandwiches, fresh bakery items, tantalizing desserts in a lounge-style, comfortable ambiance while providing free Internet service to its patrons via wall plug-ins, desktop computers, and wireless access. Mugs Coffee Lounge is a revolutionary step in the coffee shop industry offering a wide variety of quality options to its guests in a contemporary, cultured environment. The company's objective is to establish locations around the world that provide a cultural hub for all walks of life encouraging social interaction, developing social capital while providing a quality product that is recognized and appreciated by all. To make this goal a reality, the Company must continue to expand its retail locations, Cater each shop to the local community, and constantly set the trends in the market to remain a leader in this new frontier of the coffee shop industry. Mugs Coffee Lounge's signature characteristics revolve around good people, providing a good product, in a positive environment. The preservation of these characteristics is this company's highest priority. Mugs Coffee Lounge believes life began in the bedroom, was nurtured in the kitchen, and cultured around a coffee table with oral tradition, folklore, and stories. This company hopes to restore communication amongst communities and inspire love not fear of social interaction. Mugs Coffee Lounge will continue to work only with optimistically minded positive people that share these goals and characteristics.